Tesco signs three-year AI deal centred on customer experience
For large retailers, the challenge with AI isn’t whether it can be useful, but how it fits into everyday work. A new three-year AI partnership…
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Data quality is key to AI-driven growth
As companies race to implement AI, many are finding that project success hinges directly on the quality of their data. This dependency is causing many…
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Marketing AI boom faces crisis of consumer trust
The vast majority (92%) of marketing professionals are using AI in their day-to-day operations, turning it from a buzzword into a workhorse.According to SAP Emarsys…
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