Getting started with a small startup for the company for website development is not an easy job.
After working so hard to arrange everything, the next most important step is getting clients for your company. If clients don’t show up it will become very difficult to sustain the business, you can’t sleep at night having nightmares of not getting business. All your resources are at stake, there is no guarantee of the future, and all these things can’t let you sleep. While you get a lot of advice about how to get clients. But much of all these is too time-consuming if you don’t have a proper sales team. It can be exhausting too for you. So to make things easy for you, I have chalked down a few points that will surely help you to find web development clients for your startup.
So may find me a little weird but finding clients can be fun too! Let us explore ways of finding clients in a fun way. It is obvious that when we don’t find clients we get anxious, of course, this is not at all fun. But the amount of creativity it takes to nurture a client is sure fun. For a lot of people who are just starting out is can quite intimidating, after all, you don’t have a long client list to show off as you are just starting.
So. here are some points for you to find web development clients in a fun way.
People you Know
Optimize your website
Ask For Referrals
Content marketing
Networking
LinkedIn
Social Media
Pursue every lead to its Destruction
Portfolio platform
The best place to start is with the people you know. Well, you don’t have to know them very closely. Just start letting people know about your business. In your daily routine, you meet people just simply let them know what you are doing. Go through your Facebook friend list to search for a possible candidate. Do this every once in a while.
No need to say as a website development company you must have a great website. A great website is not only a marketing strategy, it will encourage people to have an attractive and impressive website too.
Word-of-mouth recommendation is good for the health of any business. However, asking for a referral has to be done carefully. If you put too much pressure on clients it can alienate them. A recommendation should be organic. But the problem with it is this is passive, if the client chooses not to refer you, hassling them is not going to help.
Today content marketing has become mainstream. Gaining attention is not so difficult, but your content must be original and informative. As so much information is available people rely on searches, to get more reliable information. Getting on google ranking can be challenging. Put enough content either blogs, posts, videos, etc. eventually people will start finding you, who you are and what you do through your content.
I know this poses fear in the hearts of those who are introvert. I can be tough to build relations with absolute strangers, but it doesn’t have to be. Your first approach in this should be to give value rather than take it. You will never get projects if your first approach is to get money from them.
There is a cool thing in business is if you genuinely want to help people, they want to hire you. So go into building a network with the idea that you are there to see other people’s dreams come true.
LinkedIn can be a great place to start getting projects. But you have to do this carefully. Figure out carefully what you want. The more niche your market is, the more success you will get here. Start giving value before asking for anything in return. This you can do by building relationships there, and start commenting on their posts or milestones. Then reach out with some suggestions about how they can improve their website. Don’t ask anything in return for a while. Eventually, the moment will come when they will ask you or the opportunity will come at your door.
One more place to find clients is social media platforms. Pick one platform first, try to find out the one where there is more possibility of finding clients. It can be Facebook, Twitter, LinkedIn etc. Don’t get overwhelmed by posting on all social platforms at once. Try picking one first. Follow Hashtags to the industry you focus on and the area you serve in. When someone comments about starting a new business or a new season in their business it s your chance to engage in a conversation.
Don’t give up on a lead until it says No! Too often agency owners and freelancers stop chasing a lead after one or two attempts. However, it usually takes many more conversations before a prospect turns into a project. Sometimes prospects clients get busy or distracted and so the project slips down their list. You just keep reminding them of it and gently encourage them to take action.
Portfolio platforms are the sites that allow you to post your work and show them to the world. The most popular portfolio platforms are dribble and Behance.
Behance is run by Adobe and is open for anyone to post their work. There are some killer options to show off your work. You can add animations and tons of other elements outside of screenshots of the recent website build.
Dribble lets you post images that are 400×300 pixel overview.
Post some of the work to these platforms it might turn out to be a great way of finding clients for you.
Wrapping up
On a concluding note, there are many ways of finding clients for your business. But don’t try all of them at once. Its better to choose 2-3 at one go. Try them for a few months then you can try other ones also. I am pretty sure you will get the result very soon.